Privacy Notice
At bdna, we respect your privacy and are committed to protecting your personal information. This Privacy Notice explains how we collect and use personal information when you interact with bdna, including when you visit our website, register for an event or webinar, contact us, or engage with us in a business capacity.
Who we are
Bdna provides technology for policing and forensic organisations.
For the purposes of UK data protection law, the organisation responsible for your personal information is:
bdna UK Ltd.
1 Worsley Court, High Street, Worsley,
Manchester, M28 3NJ
Email: info@bdnaglobal.com
If you have any questions about this Privacy Notice or how we use your personal information, please contact us using the details above.
What information we collect
Depending on how you interact with us, we may collect:
- your name;
- job title and organisation;
- business email address and telephone number;
- information you provide when registering for an event or webinar;
- information you provide when contacting or communicating with us;
- your communication preferences; and
technical information about how you use our websites and online services, where applicable.
We generally collect this information directly from you when you complete a form, register for an event, contact us or otherwise engage with bdna.
How we use your information
We may use your personal information to:
- manage registrations for webinars, events and other bdna activities;
- provide information, products or services you have requested;
- communicate with you about events or activities you have registered for;
- respond to enquiries and maintain our business relationships;
- keep you informed about relevant bdna products, services, events and insights;
- understand engagement with our communications;
- and meet our legal, regulatory and security obligations.
Our lawful basis for using your information
Under UK data protection law, we must have a lawful basis for using your personal information.
Where appropriate, we rely on our legitimate interests to manage and develop our relationships with customers, prospective customers and other professional contacts, respond to enquiries, operate and improve our business, and provide relevant information about bdna products, services, events and insights.
When we rely on legitimate interests, we consider the nature of the information, how it is used and the potential impact on your rights and freedoms.
We may also process your personal information where:
- you have given us your consent;
- processing is necessary to take steps at your request or to perform a contract with you; or
- we need to comply with a legal obligation.
The lawful basis used will depend on the circumstances and the purpose for which we use your information.
Business and marketing communication
We may use your professional contact details to keep you informed about bdna products, services, events and insights that we believe may be relevant to your professional role.
You can ask us to stop sending you direct marketing communications at any time by contacting us at info@bdnaglobal.com.
You have the right to object at any time to the use of your personal information for direct marketing. If you object, we will stop using your information for this purpose.
Service providers
We use trusted service providers to support our business operations, including our customer relationship management, website, communications and webinar services. These providers may process personal information on our behalf and are required to handle it appropriately.
We may also disclose personal information where required by law. We do not sell your personal information.
International transfers
bdna operates in the UK and Australia, and your personal information may be accessed or processed outside the UK as part of our business operations. Some of our service providers may also process personal information outside the UK.
Where personal information is transferred outside the UK, we take appropriate measures to protect it in accordance with UK data protection law. This may include relying on applicable UK adequacy regulations or appropriate contractual safeguards.
For further information about the safeguards that apply to international transfers of your personal information, please contact us at info@bdnaglobal.com.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, regulatory, accounting and reporting requirements.
How long we retain information depends on the nature of the information, our relationship with you and why we need it.
Where you ask us to stop sending you direct marketing, we may retain limited information to ensure that we continue to respect your preference.
Your rights
Depending on the circumstances, UK data protection law may give you the right to:
- access the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete your personal information in certain circumstances;
- ask us to restrict how we use your information in certain circumstances;
object to processing based on legitimate interests;
- object at any time to direct marketing;
- and withdraw your consent at any time where we rely on consent.
Some of these rights depend on the circumstances and the lawful basis on which we process your information.
To exercise any of these rights, please contact us at info@bdnaglobal.com.
Complaints
If you have concerns about how we use your personal information, please contact us so that we can try to resolve them.
You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO).
Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes to our practices, services or legal obligations. We will publish the latest version on this page and update the date shown at the bottom.
Last updated: September 2026